WFH and “going remote” meant setting up your own new creative workspace at home and figuring out how to think creatively on your own without the luxury of sharing ideas and getting feedback from colleagues in the studio. Maybe, perhaps for the first time, design felt different – raising questions about the nature of creativity and whether collaboration with others is a fundamental part of the process. Is creativity a solitary pursuit or does it need the catalyst of collaborative effort?
Recent experience tells us that designers learned to be both creative and productive remotely by figuring out solutions for sharing ideas virtually through different emerging technology platforms. Over time, new communication software, greater computer literacy skills and expertise increased to make knowledge transfer increasingly more efficient. But did it drive creativity as much as it had before and was the process of collaboration as productive?
With the end of lockdown and WFH no longer the only solution, we’ve reached the hybrid point that presents different options for working from home and returning to the studio. Given the choices, what’s the best course for optimizing creativity and the value of collaboration for our industry? What lies ahead for the future of design studios and our industry? What are the implications for the training and recruitment of the next generation of designers? And are we ready to adapt to their preference?
Our design industry is a work in progress as we watch these developments play out. Join us for what’s going to be a lively session from the panel sharing different points of view.
At just 20 out of college, Raphael landed his dream job at a reputed ad agency, but soon felt an emptiness and meaninglessness in his work. He decided to come to Canada as a student and pursue a degree in Human-Centred Design from Algonquin College.
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