What defines Canadian identity? How has design shaped the way we see ourselves as a nation?
Join us for a special screening of Design Canada, the acclaimed Canadian-made documentary exploring the history and impact of graphic design in shaping Canada’s visual identity. We’re thrilled to welcome the film’s director Greg Durrell, who will share insights into the making of the film, the cultural influences behind iconic Canadian symbols, and the evolving role of design in our national narrative.
Come sip on a local brew from Henderson Brewing Company, enjoy some Canadian oysters from Island Oysters, and peruse a curated selection of Canadian magazines from the Issues Magazine Shop popup.
Event Speaker
Greg Durrell
Greg Durrell is a designer and director, who leads Tomorrow — a design-driven studio focused on helping ambitious brands, organizations and entrepreneurs make a positive impact.
Prior to Tomorrow, Greg played a key role in the design team for the Vancouver 2010 Olympics and has led corporate rebrands for organizations such as the Canadian Olympic Team, the International Olympic Committee and Mountain Equipment Company.
Greg also directed the feature-length documentary Design Canada, which explores how a group of European modernists shaped Canada's visual identity in the 1960s. The film toured around the world with sold-out shows across Canada and international screenings in New York City, Zurich, and Moscow. Design Canada debuted at #1 on iTunes in the documentary category and was licensed by CBC to air on national television.
In 2023, he became the youngest designer to be named a Fellow by the Design Professionals of Canada in its 74-year history. However, Greg is driven by a deeper mission: to create spaces where creative talents flourish and deliver exceptional results for his clients.